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O'Connell Communications, Inc. is a boutique public relations firm that represents technology and industrial companies that wish to increase recognition through smart media exposure.

Our clients

in the news

2010-07-01
Chicago Magazine: Before and After in the South Suburbs

Jim McClelland, the CEO of the Tinley Park–based Mack Industries, is helping some hard-hit south suburbs recover from the foreclosure crisis by creating some well-equipped and well-managed rental housing for residents of those towns.  Link to article

2010-06-30
TED Magazine: Diamonds in The Rough
Jim MacMurdo of IDEAL Industries comments on hidden opportunities for distributors in the commercial construction market today (pg 41). Link to article
2010-07-08
SecurityInfoWatch: Toshiba Launches New IP Video Camera
The IK-WB30A IP network camera features a two-megapixel CMOS sensor and offers Electronic Pan-Tilt-Zoom (ePTZ), a technology that transmits thumbnail images of entire fields of view to allow the camera operator to instantly move to a target region for close-up shots. Link to article
What we do

Industrial Strength PR:

  • Press releases and media kits
  • Technical articles, white papers, case studies
  • Interviews and speaking engagements
  • Editorial tours
  • Tradeshow media support
  • Product review campaigns
  • e-newsletters
  • Websites
  • Facebook, Twitter and other social media
  • Event planning and promotion
  • Media monitoring

Agency memo:

Social Media's Real World Marketing Implications

The financial crisis and the evolution of the Internet away from a culture of "search and surf" to a friend era driven by social networking sites have produced profound changes in consumer attitudes that must be understood in order for companies to thrive.
 
In the aftermath of the worst economic downturn since the Great Depression consumers feel burned by the advice they received from their trusted advisers in the lead-up to the financial crisis. The outrage simmering beneath the surface is not to be underestimated. People feel they were cheated by bankers, mortgage lenders and politicians, among others, and that those betrayals have largely gone unpunished.
 
That's one reason consumers are increasingly turning to the networks of friends they've created on social networking sites like Facebook, LinkedIn or Twitter for purchasing guidance. Social networking, and technology in general, is facilitating deeper changes in society that have been dramatically accelerated by the severe economic downturn.
 
That may seem obvious to marketing professionals who have already embraced social networking; they recognize that Americans are moving away from the notion of an almost radical sense of individualism in which success is achieved at the exclusion of others to a more collective sense of how we achieve individual success. Perhaps there's a growing belief that personal accomplishments require connections with others, and that networks, and not just hard work, are a requirement for success.
 
 


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