O'Connell Communications, Inc. is
a boutique public relations firm that represents technology and industrial companies that wish to increase recognition through smart media exposure.
Mustek USA, located in Irvine, California, is the North American sudsidiary of Mustek, Inc., one of the world's largest consumer electronics and computer manufacturers. Little known, however, in the United States, Mustek turned to O'Connell Communications to boost its consumer share-of-mind. We targeted high-level tech editors with in-person meetings, product evaluations and heavy media relations. Here is a sampling of the results.
Toshiba America Information Systems, Inc. entered the highly competitive digital camera arena using a strategy of leveraging its leadership in mobile computing. The company's global brand awareness combined with a steady stream of influencial media placements helped Toshiba quicky gain a foothold in the market despite spending no funds on advertising.
Mack Companies in Tinley Park, Illinois, is the Midwest's largest redeveloper of bank-owned homes, and now owns and manages nearly 400 homes in Chicago's south and west suburbs. Starting from scratch, O'Connell created a new logo, website and collateral for Mack, as well as an aggressive targeted media campaign.
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A positive review of your product in a magazine, blog or website trusted by customers is the Holy Grail of PR, even for a small purchase. Influential reviewers guide early adopters to products to immediately add a cachet of credibility no amount of advertising can buy. The coveted third party endorsement of a reviewer is the key to purchasing
decisions. O'Connell Communications has managed highly successful review programs that
have received coverage in national newspapers, broadcast
and consumer/business technology publications. We can develop a review strategy for your product that includes:
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