Mustek USA, located in Irvine, California, is the North American sudsidiary of Mustek, Inc., one of the world's largest consumer electronics and computer manufacturers. Little known, however, in the United States, Mustek turned to O'Connell Communications to boost its consumer share-of-mind. We targeted high-level tech editors with in-person meetings, product evaluations and heavy media relations. Here is a sampling of the results.
- ABC News: "A portable DVD player with a 10" screen and a whole lot more"
- New York Times: "A High-Rise Speaker Tower for Your Highly Esteemed iPod"
- New York Times: "A DVD Player for Those Who Don't Speak Format"
- Mobile Magazine: "The iPod-Loving Digital Photo Frame from Mustek"
- CNET: "Mustek MP100 offers a wealth of features"
- Wired: "Mustek SI302A Web Camera"
- engadget: "Mustek's PF-i700 digiframe rocks an iPod dock"
Toshiba America Information Systems, Inc. entered the highly competitive digital camera arena using a strategy of leveraging its leadership in mobile computing. The company's global brand awareness combined with a steady stream of influencial media placements helped Toshiba quicky gain a foothold in the market despite spending no funds on advertising.
- PC World: "Toshiba introduces 3.3 megapixel camera"
- TWICE: "New Cameras from Toshiba"
- CNN: "Toshiba debuts four megapixel camera"
- CNN: "Top cameras under $500"
- CNN: "Toshiba leads best digital cameras"
- MacWorld: "Two megapixel cameras, more choices"
- CNET: "Review of Toshiba PDR-3310"
- dpreview.com: "PDR-3340 review"
- USA Today: "The focus is on pixels"
- USA Today: "Cameras zero in on the zoom"
- Computer Shopper: "Toshiba PDR-M5 review"
- Investor's Business Daily: "More Pixels for the Buck"
- Washington Post: "No snap judgements: Look at 10 digital cameras"
- Fast Company: "The digital darkroom"
- Chicago Tribune: "Tiny Toshiba Camera is leader of the pack"
Mack Companies in Tinley Park, Illinois, is the Midwest's largest redeveloper of bank-owned homes, and now owns and manages nearly 400 homes in Chicago's south and west suburbs. Starting from scratch, O'Connell created a new logo, website and collateral for Mack, as well as an aggressive targeted media campaign.
- Mack Website: www.mackcompanies.net
- Mack Twitter: twitter.com/mackcompanies
- Mack Facebook: Mack Companies
- Chicago Magazine: "Before and After in the South Suburbs"
- Chicago Tribune: "Low profile company builds big business in foreclosures"
- Builder News: "If you can't build 'em remodel 'em"
- Fox News: "Foreclosed homes become haven for Raccoons"
- USA Today: "Investors with cash are buying homes"
