I founded O'Connell Communications in 1994 after stints in two of Chicago’s largest advertising and public relations firms. Today, as a small but mighty PR consulting agency, it remains a one person business. With 25+ years public relations and marketing communications experience in manufacturing, technology, consumer electronics and not-for-profits, I continue to deliver a “roll-up-the-sleeves” approach to every marketing challenge my clients bring me.
As a consultant, I offer cost efficiencies and the flexibility to define what public relations should be in the digital age. I call it PR 2.0. And it is not about getting the word out with just a press release or a phone call to a reporter. It’s about leveraging new technology that stimulates conversations across a global landscape. PR 2.0 means I now play the dual role of publicist and publisher. To traditional public relations agencies, this new age may be an overwhelming picture of chaos; to me, it’s an opportunity to lead clients into an exciting new world by creating informed, inspired strategies that drive perceptions and behavior while delivering measurable sales results. I recognized long ago that there are an infinite number of touchpoints that companies can build and leverage that go well beyond the limitations of traditional public relations. I want my clients to be wired to embrace every single one of them.
My speciality is high-tech, industrial and construction accounts, so you can expect me to know technologies few PR folks are familiar with. Glamour accounts? No. I leave the fancy stuff to others, while I get my hands dirty and concentrate on the real-world tools, technologies and businesses that create a better future.
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"Security is a very fast-paced industry. There were times when we need a critical datasheet, advertisement or press release completed on a new product immediately, not the next day and certainly not the next week. Dan drops everything to get the job finished the same day, sometimes within the hour! He is a versatile talent I would not hesitate to recommend. And, in fact, I have."
"Dan was an extension of the Valspar marketing team. He understood the chemical intricacies of our coatings -- not a simple thing -- allowing him to explain the benefits concisely to the media. I could give Dan the barest of engineering notes and have back on my desk within a day complete press materials ready to distribution."
"When I joined Honeywell as Director of Marketing one of the first things I did was to hire Dan. To be clear, his firm does of types of pr but the real value comes from his knowledge of publications and their staffs. He placed multiple articles that would have cost us a fortune if placed ads but on equivalent terms paid very little for Dan’s services."
"I hired O'Connell as our public relations agency in the very early stages of a marketing campaign tasked to promote a company that had no visibility or reputation in the US market. Dan executed a strategic plan that included case studies, editorial and press events. The results included more than 700 new customers in the first year of the campaign."
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Tell me where you want your business to be, and I will show you how to get there.