Social Media and Content Marketing
Combined with Content Marketing, social media is one of the most powerful tools available in PR 2.0 to connect with the communities you care about.
I work with clients every day to develop social media strategies that support their broader business objectives with SEO-rich content.
Whether it is helping to identify the audiences that matter to them, determining which social media channels to utilize to reach them, or helping to develop relevant content that will persuade them, I ensure that the broader business strategy informs every step of the process. The result is social media campaigns that are efficient and effective.
Strategy & Planning
Audience Growth and Engagement
The evolution of digital media has blurred the lines between PR and social media. The best social strategies and creative are based on data to better identify and engage the right influencers for your brand.