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The power of visual content

Were you aware that 93% of all human communication is non-verbal. This is true according to research performed by psychologist Albert Mehrabian, and it was later confirmed by 3M Corporation in another study that claimed that 90% of information that enters the brain is non-verbal.

The human brain can only process a limited amount of information at any given time, and visual data that can be processed easier will take precedence in grabbing a person’s attention. This is why visuals and images make for better content compared to blocks of text. It takes time for the human brain to decode text. Images, on the other hand, let the mind almost instantaneously process thoughts the marketer is trying to convey.

Combining visual elements with well-written text can be a ticket for capturing the imagination and attention of targeted audiences. Tools for visual content marketing like infographics, memes, photos, and video can also go viral when people like the content well enough to share it within their own social networks.

Due to the oversaturation of digital content and the increased adoption of mobile internet access, attention spans are shorter than ever, which makes content presented in the form of big blocks of text very off-putting. When you consider that 65% of people are visual learners, 90% of information that comes to the brain is visual, and presentations with visual aides are 43% more persuasive, it makes sense to combine visual elements with well-written text.

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