O'CONNELL COMMUNICATIONS
Public Relations
 

When it comes to getting your message out there, a press release is still one of the most powerful tools in your arsenal. But in today’s digital world, just writing a press release and sending it out isn’t enough. You need to make sure it’s optimized for search engines so it can actually be found by the right people. I’ve seen firsthand how a well-optimized press release can boost visibility, drive traffic, and ultimately support sales goals. So, let’s dive into some practica

Were you aware that 93% of all human communication is non-verbal. This is true according to research performed by psychologist Albert...

Social media channels represent a proven way for businesses to reach out to consumers, but many manufacturers and contractors remain...

SEO and press release writing go hand in hand these days. Unfortunately, many PR people still don’t understand SEO. As a result, they...